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The 10-Step Guide to Buying the Right CRM Solution by SugarCRM Inc.
July 12, 2011 - (Free Research) The CRM buying process can be reduced to a set of 10 steps that will help you pare down the field of potential solutions to a few vendors who are the best fit. This guide will allow you to move through 10 sets of steps.
Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
5-Minute Data Migration Solution Demo by SAP America, Inc.
June 24, 2011 - (Free Research) In this brief video, learn how easy it is to extract customer data from source systems. The data will be cleansed and validated against SAP structures then migrated to ERP.
Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Buy. Smarter. Redefining commerce in the age of the customer by IBM
May 01, 2012 - (Free Research) Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.
Nucleus ROI Case Study: Cincinnati Zoo by IBM
April 19, 2012 - (Free Research) The Cincinnati Zoo is a shining example of how analytics and business intelligence (BI) can be used to derive valuable insight on your customers and turn it into smarter and better decisions. This case study shows how the zoo capitalized on a BI and analytics platform to increase revenue across all facets of its operation.
10 Steps to a Single Customer View by Experian QAS
November 21, 2011 - (Free Research) Creating a single view of customer information starts with correct data. Read this paper to learn 10 steps that assist with improving data quality.
Using Unified Customer Data Visibility to Improve Revenue, Retention and Satisfaction by DataFlux Corporation
June 16, 2011 - (Free Research) While immediate value is achievable through improved data quality and standardization, without well-defined goals for measured improvements to visible business processes the technical morass threatens project success. In this paper, we review some barriers to success of Master Data Management (MDM) programs.
How Analytics Bring Organizations Closer to Their Customers by IBM
April 19, 2012 - (Free Research) Analytics offer insight and can help you make better, smarter decisions - both of which can enable positive customer experiences. In today's wide-open business environment, customers have plenty to choose from. This paper explains why using analytics to your advantage is key to fostering successful customer relationships.
Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
CRM Thought Leadership booklet by IBM
January 17, 2012 - (Free Research) With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
Bell Rings in Improved Customer Address Information by DataFlux Corporation
February 28, 2011 - (Free Research) Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
BancVue is Winning the War Against the Big Banks with Sugar Professional by SugarCRM Inc.
November 08, 2010 - (Free Research) Read this case study to learn how BancVue utilized Sugar Professional to optimize their customer’s business models and extend the base model contract module for improved contract management. Continue reading to learn how BancVue is winning the war against the big banks with the help of Sugar Professional.
Video: Customer Lifetime Value for IT by IBM
January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Unlock the Value of Social Media Data by Hewlett-Packard Limited
January 04, 2012 - (Free Research) Read this paper now to learn how you can implement social data practices into your current customer analytics program.
Defining the 21st Century salesperson by SAP America, Inc.
May 15, 2012 - (Free Research) This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
Sell. Smarter. Redefining commerce in the age of the customer by IBM
May 01, 2012 - (Free Research) Discover innovative commerce technologies designed to enable businesses to sell smarter and transform buyers into loyal, returning customers. Uncover the 6 key selling areas these strategies target, including cross-channel selling, payments and settlements, store solutions, distributed order management, and more.
Webcast: Improving Contact Data Quality by Experian QAS
May 01, 2012 - (Free Research) In this webcast, William McKnight reveals how contact data quality can impact your business and shares practical insights for measuring, improving, and maintaining enterprise-wide data quality efforts.
Social Intelligence Approaches to Support Four Core Customer Scenarios by Hewlett-Packard Limited
June 01, 2012 - (Free Research) This paper outlines some of the best methods for deploying social intelligence to support your CRM strategies. Read this and learn how the right social intelligence can help you win new customers, retain existing customers, reduce the cost of customer management and more. Also, discover specific use cases of social intelligence.
Increasing Customer Loyalty: Connected Intelligence & Loyalty by Hewlett-Packard Limited
June 01, 2012 - (Free Research) Sixty-five percent of revenue at a typical company stems from existing customers. Ensuring your customers are loyal can increase profits anywhere between 25 and 80%. Retaining and enhancing existing customers is the top priority for today's CEOs. Watch this webcast and learn how to craft a strong CRM strategy through social networking.
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