CRM without Compromise: A Strategy for Profitable Growth by SAP America Inc. This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, more... >> Discover more offerings from SAP America Inc.

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Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Science and Art of Selling by Genius.com October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Drive Real-World Business Processes with Microsoft Dynamics CRM by Microsoft September 09, 2009 - (Free Research) Watch this webcast to learn how Microsoft Dynamics CRM can help you develop and strengthen profitable customer relationships. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Tips from the Trade – Competing on Web Analytics by SAS Institute Inc. August 20, 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 05, 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Populating a Data Quality Scorecard with Relevant Metrics by DataFlux Corporation June 2008 - (Free Research) Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria.. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com October 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales and Marketing: The New Power Couple by Microsoft December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Ready Access to Real-Time Data Helps Small Businesses Thrive by SAP AG February 2008 - (Free Research) Today there is new and affordable technology that enables small businesses to access current data from any location, respond quickly to change, and thrive in a volatile business environment. A good example of this technology is the SAP® Business One application. Read this white paper to learn more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Content Mapped to Buying Stages Powers Nurturing Results by Genius.com October 2009 - (Free Research) This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Dynamics CRM Online Case Study: Data Reduction Systems by Microsoft September 2009 - (Free Research) Learn why Data Reduction Systems, an information and data retention service provider switched Microsoft Dynamics CRM from salesforce.com to improve all areas of customer management. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft September 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with Microsoft Dynamics CRM by Microsoft September 2009 - (Free Research) View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Grow Your Business with the Visibility to Capture More Sales Opportunities by Microsoft September 2009 - (Free Research) In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Increase Sales Productivity by Creating a Connected and Collaborative Sales Force by Microsoft September 2009 - (Free Research) Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you win new business, as well as keep the business you already have. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Executive Guide to CRM Architecture: Why CRM Flexibility Will Impact Your Success by Microsoft September 2009 - (Free Research) This white paper explains the importance of flexible software architecture, and how the right CRM solution can support and even advance an organization’s ability to evolve in lock-step with changes as they occur--enabling them to attain and maintain a competitive advantage. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Customer Relationship Management: The Winning Strategy in a Challenging Economy by Microsoft April 2009 - (Free Research) In a growth economy, businesses typically spend aggressively to stoke the growth engine. When money is tight, however, organizations seek more cost-effective ways to nurture their business expansion. This paper explains how organizations can save money over tough times and find themselves better positioned to take the lead when times improve. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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