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Data Quality: A Survival Guide to Marketing by SAP America, Inc.
January 05, 2011 - (Free Research) Discover the concept of data as it pertains to marketing, and particularly as it is supported by data quality functions inside of the broader EIM framework. This white paper reviews how to improve your customer data for marketing effectiveness.
Bell Rings in Improved Customer Address Information by DataFlux Corporation
February 28, 2011 - (Free Research) Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
Enabling Agile and Intelligent Businesses by Oracle Corporation
June 30, 2009 - (Free Research) Oracle SOA Suite 11g is a significant step forward toward empowering enterprises across the chasm to the next generation business applications that is powered by a platform delivering rapid composition, comprehensive lifecycle management, customizability, and easy upgrades.
Ensuring Customer Data Quality for Sales and Marketing by SAP America, Inc.
May 24, 2012 - (Free Research) This webcast discusses how SAP Business Objects Data Quality Management and SAP CRM can help you enforce data quality and governance, address verification and identifies duplicates to achieve fast time-to-value and cost-effective customer data management.
Improving Sales Effectiveness In a Buyer's Market by SAP America, Inc.
April 18, 2012 - (Free Research) This paper seeks to get to the bottom of gaps in CRM initiatives, identifying specific changes that have occurred in the process, areas where it is falling short and other tidbits to consider as your strategies move forward. Read this and gain insight into the results of a survey conducted amongst 160 firms with annual revenues of $250 million.
Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
Gartner predictions around Social CRM by Infor CRM
February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
Create Enduring Customer Relationships by Oracle Corporation
March 21, 2011 - (Free Research) Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
Work Smarter. Sell Better. Win More. by SAP America, Inc.
April 12, 2012 - (Free Research) Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.
Video: Customer Lifetime Value for IT by IBM
January 17, 2012 - (Free Research) With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Why Deliver Extraordinary Customer Service? by Oracle Corporation
March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
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