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Six Success Factors for Building a Best-Run Marketing Organization by SAP America, Inc. October 18, 2010 - (Free Research) This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Why Deliver Extraordinary Customer Service? by Oracle Corporation March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Become an Innovative Sales Manager in 4 Virtual Steps by Citrix Online Go To Meeting January 13, 2012 - (Free Research) This SellingPower white paper explores four strategic ways that sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best in Class Marketers Drive Enhanced Customer Loyalty by SAP America, Inc. September 02, 2010 - (Free Research) This paper will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc. February 20, 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: Connecting Customer Experience Management to Increased Revenue by Ektron, Inc. January 09, 2012 - (Free Research) Join us for an exclusive webcast and hear from Forrester Research about how you can prepare to drive key business outcomes through your digital marketing efforts. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Case Study- B&H Photo: Driving Rapid Top-line Growth through Ariba PunchOut™ and Online Marketing by Ariba, Inc. December 22, 2011 - (Free Research) Read this paper to learn about the ways in which online marketing systems can boost sales and drive rapid top-line growth through showcasing your entire spectrum of products and services. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Media: How a Blended Approach Means Good Business in the Hospitality Industry by Infor CRM February 2012 - (Free Research) This white paper offers hospitality strategies for combining social media and real-time customer relationship management (CRM) to wow patrons and increase customer loyalty. Learn how social CRM can increase your ROI and build your business reputation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

5 Impactful Strategies for Unsticking Stuck Deals by Citrix Online Go To Meeting January 2012 - (Free Research) This white paper explores five strategies for getting stalled deals moving back in the right direction. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gain competitive advantage by using Customer Experience Management Solutions to extend brand value by Tealeaf December 2011 - (Free Research) In this podcast, industry expert Rebecca Wettemann discusses how companies can balance customer experiences and brand promotion without creating conflict. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc. August 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Are your online customers struggling?  Learn how to increase satisfaction and drive revenues by Tealeaf September 2011 - (Free Research) Knowing why a customer is dissatisfied with your company's online interaction is essential to successful online marketing. Read this white paper to learn about Customer Struggle and how you can eliminate it from your online customer interactions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Design and Deliver Effective Virtual Sales Presentations by Citrix Online Go To Meeting January 2012 - (Free Research) This new What Works! e-book explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Create Enduring Customer Relationships by Oracle Corporation March 2011 - (Free Research) Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Alignment-Focused Organization: Bridging the Gap Between Strategy and Execution by SAP America, Inc. November 2007 - (Free Research) Take a look at how organizations are taking strides to align business strategy with actual initiatives, projects, and daily activities - in short, to close the gap between strategy and execution. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taneja Group — Executive Summary: An Overview of the Cloud Market Vendor Landscape by VMware, Inc. February 2012 - (Free Research) Choosing a cloud vendor in today’s market can be a challenge.  This market profile from Taneja Group provides an objective review of current cloud infrastructure and management, application platform, and service provider solutions from leading vendors as well as key takeaways for IT leaders to consider when selecting a vendor. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The tablet market: consumer trends and market segmentation by ComputerWeekly.com February 2012 - (Free Research) The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

Email Archiving Best Practices: A competitive overview of major players in the market by Mimecast October 2011 - (Free Research) The market for email archiving is growing fast due to a real need for control risk and increased productivity in organizations. Access this Bloor Research paper to explore the email archiving systems and services available. Discover the strengths and weaknesses of major players in the market today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner: Social, mobile and analytics to push CRM through 2015 by Infor CRM February 2012 - (Free Research) This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. (EGUIDE) VIEW ABSTRACT | GO TO

2011 BI market study- Trends, tools and top vendors by Actuate January 2012 - (Free Research) Read this white paper to learn why Actuate BIRT outperformed Pentaho and Jaspersoft to secure the leading open source overall ranking and surpassed other open source business intelligence (BI) vendors by a wide margin in this independent market study. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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