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IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation
December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Online Marketing - How to Create Value from Today's Digital Environment by OpenText
March 29, 2012 - (Free Research) In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Why Deliver Extraordinary Customer Service? by Oracle Corporation
March 21, 2011 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 02, 2010 - (Free Research) Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Dialogue Podcast: Finding Customer Loyalty in a Multichannel World by Oracle Corporation
March 21, 2011 - (Free Research) Listen to this podcast for an insightful dialogue between Don Peppers, founding partner of Peppers & Rogers Group, and Melissa Boxer, vice president of CRM applications at Oracle, as they explore these principles and provide guidance on how to create and sustain loyalty in a multichannel world.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Create Enduring Customer Relationships by Oracle Corporation
March 21, 2011 - (Free Research) Read this white paper to learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Small Business: Smaller, Faster, Better by SugarCRM Inc.
August 31, 2011 - (Free Research) The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Deliver Extraordinary Customer Experience by Oracle Corporation
February 01, 2010 - (Free Research) Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Strategies for a Successful CRM Implementation: A Guide for Small and Medium Sized Enterprises by Epicor Software Corporation
November 2008 - (Free Research) This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Customer Loyalty Playbook: 4 Steps To Build Loyal, High-Value Customers by Oracle Corporation
February 2010 - (Free Research) The longer a customer is loyal, the more profit the company gains. Read this brief to learn four steps to help guide your customer loyalty strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) by OpenText
April 2012 - (Free Research) This white paper discusses the importance of brand management and provides tips for improving your branding strategy.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation
September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Pitfalls to avoid in SAP order management by Esker Inc.
April 2012 - (Free Research) In this expert e-guide, readers will learn about pitfalls to avoid in order management, as well as how to take advantage of financial tools within the system.
(EGUIDE) VIEW ABSTRACT | GO TO

Must have Tools and Techniques to Optimize the Sales Pipeline and Win more Deals Webcast by SAP America, Inc.
April 2012 - (Free Research) In this webcast, Vantage Point Performance’s Michelle Vazzana will reveal how to coach your reps to better performing pipelines. Watch this now and learn three classic errors in pipeline management and how to avoid them, proven best practices for managing a sales pipeline, a foolproof framework for conducting pipeline coaching sessions and more.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CPP Successfully Creates a Single Customer View with an Enterprise-wide MDM Solution by DataFlux Corporation
February 2011 - (Free Research) The leading international marketing services organization implements DataFlux MDM Solution to power enterprise data management initiatives.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Don’t Just Manage Your Trade Promotions — Optimize Them by SAP America, Inc.
September 2011 - (Free Research) Read this paper to learn how the new SAP Trade Promotion Optimization application can help you optimize your trade promotions with smart, data-driven decisions, improve your trade spend, increase sales performance, and speed return on investment.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

SAP Sales OnDemand: Quick Overview by SAP America, Inc.
April 2012 - (Free Research) This video gives a brief overview of SAP Sales OnDemand and its key features.
(VIDEO) VIEW ABSTRACT | GO TO

Building a Clear and Socially Connected Enterprise by SAP America, Inc.
December 2010 - (Free Research) Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrate Advanced Analytics with Salesforce.com for Greater Business Insight by Business Objects
January 2008 - (Free Research) The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Hyper-V vs. Market Leaders by Dell and Microsoft
March 2009 - (Free Research) In this videocast, senior enterprise IT architect Nelson Ruest breaks down VMware ESX Server, Citrix XenServer and Hyper-V, providing details on what each product has to offer.
(VIDEO) VIEW ABSTRACT | GO TO

Evans Data Choice report by IBM
November 2011 - (Free Research) This white paper reveals the results of a spring 2010 survey conducted amongst over 1,200 developers, the goal of which was to document user satisfaction with the features of various tools and platforms for software development.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner predictions around Social CRM by Infor CRM
February 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
(EGUIDE) VIEW ABSTRACT | GO TO

PureSystems: What does it mean for IT software development? by IBM
April 2012 - (Free Research) <p>For any business to stay competitive, they must get their products and services quickly and in a cost-effective manner. Luckily, a new, integrated system is helping organizations accomplish this goal. Read this white paper to learn more about this advanced platform and the beneficial features it offers your IT software development team.</p>
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Leveraging Web Content Management for Improved Online Marketing by OpenText
April 2012 - (Free Research) This webcast discusses strategies and advantages for leveraging web content management to improve your online marketing initiatives.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Leading Interactive Games Designer Accelerates Business Intelligence Program by Cisco Systems, Inc.
January 2012 - (Free Research) In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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