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Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction by Oracle Corporation
April 26, 2011 - (Free Research) As e-commerce continues to grow, customer expectations for B2B e-commerce are changing rapidly. Business to business (B2B) companies that wish to grow and become more profitable are realizing that the old ways of doing business are insufficient and are investing in e-commerce platforms.
European cross-border e-commerce by ComputerWeekly.com
January 17, 2012 - (Free Research) European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com
October 07, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
Gartner predictions around Social CRM by Infor CRM
February 08, 2012 - (Free Research) This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.
Booz&Co: M-Commerce Comes of Age. Collaborate to Succeed by ComputerWeekly.com
September 20, 2011 - (Free Research) This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time.
Social engagement tips from author Qualman by Infor CRM
February 07, 2012 - (Free Research) Read this tip guide now to learn how to go about making the first move with your customers in Web 2.0 and what are the best tactics for engaging and retaining customers.
The Total Economic Impact Of Click to Call And Click to Chat by Oracle Corporation
April 25, 2011 - (Free Research) This white paper provides an overview of the results of a Forrester Consulting survey on the total economic impact and potential return on investment of deploying click to call and click to chat solutions. Continue reading to learn about the evaluation methods, results and more.
IDC Case Study: Optimizing eCommerce Decisions at TIAA-CREF by Oracle Corporation
December 16, 2010 - (Free Research) This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions.
How to tackle trust and co-operation by ComputerWeekly.com
November 10, 2010 - (Free Research) It is well-known that eCommerce transactions require a level of trust between participants in that trust, in this context, gives each partner confidence that the other will fulfil his part of a bargain in the future.
Service. Smarter. Thriving in the age of the empowered customer by IBM
January 30, 2012 - (Free Research) In this white paper, learn all about IBM's smarter commerce approach, which considers the entirety of the business-to-business (B2B) and business-to-consumer (B2C) experience. Read on and gain insight into how you can separate yourself from the competition by offering outstanding customer care in the days, months and even years after a sale.
Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com
February 07, 2012 - (Free Research) In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster.
Grocer Moves Shopping to the Palm of Customers’ Hands by SAP America, Inc.
December 31, 2011 - (Free Research) Read this Bloomberg Businessweek case study to learn how Swiss grocer Coop leveraged its customers' attachment to their iPhones with their long commutes and time-compressed schedules to boost both loyalty and sales with an iPhone shopping app that integrates with its back-end SAP ERP and CRM systems.
How to Select a WCM Solution by Ektron, Inc.
December 06, 2011 - (Free Research) Choosing the right Web Content Management (WCM) solution requires more than an understanding of the content management capabilities needed to meet an organization’s requirements. Content management features should be common offerings from every WCM vendor.
Assessment Cross-Channel Experience Assessment by IBM
November 17, 2011 - (Free Research) This paper offers information on rapidly developing a cross-channel strategy that reflects current customer trends and priorities, assesses a company’s Channel Capability Maturity, and helps to determine optimal future maturity needed to support the channel strategy.
The Social CRM Playbook by SugarCRM Inc.
August 31, 2011 - (Free Research) This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
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